Salesforce Named a Leader in Inaugural IDC MarketScape for Worldwide Agentic AI Platforms

Salesforce has been named a Leader in the 2026 IDC MarketScape for Worldwide Agentic AI Platforms, the first Vendor Assessment for this market. The IDC MarketScape evaluated 25 vendors arriving from enterprise applications, automation, data science, cloud infrastructure and frontier AI models. We believe this recognition reflects the foundation behind Agentforce : AI agents grounded in customer data, built with control over how they act, and designed to scale across the enterprise. For businesses putting AI agents to work, the practical questions matter. Does the agent have the context it needs? Can it follow the rules of the business? Can the team define where it should reason and where it should follow a specific process? Those questions guide how we build Agentforce. Get the Excerpt → Why Salesforce was named a Leader The IDC MarketScape highlighted three strengths in its evaluation of Salesforce. They’re the same strengths companies like Vivint, Crocs and Southwest Airlines are building on as they put AI agents to work for customers and employees. Brand and distribution scale. Salesforce is a global-scale provider with a significant R&D engine, very large-scale enterprise distribution, and a strong brand with a clear association to trusted enterprise AI. Hybrid reasoning with deterministic control. The Atlas Reasoning Engine, paired with the open-source Agent Script, lets teams define auditable, deterministic constraints that constrain autonomous LLM-powered agents. Native, grounded data foundation. Agents are built directly on Data 360 and Customer 360 with zero-copy federation to Snowflake, Databricks, and BigQuery, avoiding ETL and cold-start context gaps. Built with our customers, focused on real outcomes The true measure of agentic AI isn’t what an agent can demonstrate. It’s the value it delivers in the real world. We’re seeing this come to life with customers across industries who are using Agentforce to put AI agents to work. Vivint supports more than 2 million smart home customers. Its AI agent, AVA, has achieved a 20% autonomous resolution rate and grown chat volume by 28%. Vivint is now extending AVA to phone calls with Agentforce Voice . Crocs built three agents in five months, including Rivet, a retail superagent grounded in Data 360 that recommends products to shoppers. Crocs now runs Agentforce Commerce in more than 85 countries. Southwest Airlines unified more than 10 operational systems in Service Cloud and is using Agentforce to deliver its hospitality at scale, with $6 million in projected annual savings. Customer outcomes give this work its purpose. Our focus is helping teams connect the right data, define the right controls, and put agents to work on a business need they can measure. Building the future of the Agentic Enterprise We believe the next chapter of enterprise AI won’t be defined by individual agents working in isolation. It will be defined by how effectively businesses connect agents to their data, workflows, employees and customers, and by the visibility and control they have to keep improving them. That’s the future we’re building with Agentforce: a platform that brings together context, reasoning, action and governance to help businesses turn the promise of agentic AI into measurable outcomes. “The future of enterprise AI isn’t about building more agents. It’s about putting agents to work with the right context, the right controls, and the ability to deliver real business outcomes. We believe this recognition reflects the foundation we’ve built with Agentforce — and the opportunity ahead as more businesses become Agentic Enterprises.” — John Kucera, Chief Product Officer, Agentforce Explore the 2026 IDC MarketScape for Worldwide Agentic AI Platforms to learn more about the evolving market and Salesforce’s position as a Leader. Get the Excerpt → See the 2026 IDC MarketScape As businesses move toward enterprise-wide adoption of AI agents, choosing the right platform is more important than ever. Download the Salesforce excerpt to explore the evolving agentic AI landscape, understand key platform capabilities, and see Salesforce’s position in the assessment. Get the excerpt Source: IDC MarketScape: Worldwide Agentic AI Platforms 2026 Vendor Assessment (Doc #US54140926, October 2026) About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.