Consumers Don’t Want AI. They Want Confidence.

The beauty industry has spent the past few years talking about artificial intelligence. Smarter recommendations, virtual try-ons, skin analysis, and, more recently, AI-powered shopping assistants have all been presented as the next big breakthrough in retail. But we’re asking the wrong question, because consumers aren’t walking into a store or opening a shopping app looking for artificial intelligence. They’re looking for a foundation that matches their skin tone, a serum that addresses their...