there is a clear gap for a single model, single effort level offering at the consumer level.

for the average non-corporate consumer there's way too much product segmentation in all the offerings that leading labs have first, pick your $8, $20, $200, or $500 plan then pick your dummy, halfwit, average, smart, genius model then pick your don't care, meh, i'll try, sure, got it, I'll do it reasoning effort something is clearly wrong here. i can't be the only one thinking that a single offering at a reasonable pricing point would do very, very well. so much mental overhead.