TechCrunch AI4m agoenergy 128
Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
image: TechCrunch AI
Counterfeits of luxury goods are a major problem for fashion houses. Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods. Veritas was founded by Luci Holland, a former Tesla technical [...]
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