Why AI Companies Are Betting Personality Beats Intelligence

As AI models become more capable, personality is becoming a competitive battleground. From the GPT-4o backlash to Meta’s Muse and ChatGPT’s Dots, NLW explores why how an AI feels to use could increasingly determine which products win—and which models work best for different tasks. In the headlines: Musk’s SpaceX share pledge for American children, export controls as leverage over AI labs, and the federal DeepSeek ban.

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