The Verge AI1h agoenergy 125

Pennsylvania will require labels on AI-generated ads

Illustration of ad broken by a gavel
image: The Verge AI

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as [...]

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